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Business/Marketing, Signs & Graphics

Vinyl Signs: The Branding Elements That Support and Enhance Your Marketing Goals

Signage elements like wall murals, privacy film and cut vinyl letters can add a visual touch to nearly any indoor space. Whether you’re trying to attract customers, inspire employees or help guests with wayfinding, effective interior vinyl  signage can make all the difference.

From directional signs to large format graphics, this B2B signage franchise resale offers it all.

Vinyl signs are an easy and cost-effective way to communicate information about products, services or events. They can also serve as branding elements that support and enhance your marketing goals and objectives.

Large vinyl graphics are effective on almost any smooth surface and can display text or images. They are popular in the use of window displays, work vehicle graphics and sign panels.

Vinyl is available in a variety of weights, textures and finishes. Choosing the right product depends on your specific business needs and the type of signage you want to create.

Our team can help you determine the best placement, conceptualize and design an impactful sign for your location, produce a quality product, then deliver it to you with a quick turnaround. Then, we can install your new sign for a smooth and lasting finish. We can even create and install a wide range of other signage types, like dimensional letters for your building or a-frame signs for your storefront.

The best way to stand out from your competitors in a sea of brands is with one-of-a-kind signage solutions that match your brand’s available space, specific requirements and branding strategies. These will help your company stand out from the crowd, fostering customer loyalty, repeat business and maximize profitability.

Whether you’re looking to influence purchase behaviors, assist visually impaired customers or announce new product releases, vinyl signs will be your best marketing tool. They can be placed in a variety of interior spaces, matching the tone set by your exterior signage. Depending on their design, they can promote room services, accentuate your festive holiday decorations or showcase your business’s history and achievements. For more privacy-conscious clients, you can also use window films that show your custom designs while partially concealing what passersby can see. This is perfect for salons, spas and more. The best part is, they’re easy to install and remove when necessary. You can even reuse them on a regular basis.

Despite the moral panics and pop culture hysteria they cause, subliminal messaging does have a place in marketing. However, the impact of these messages is much more subtle than most people imagine.

One of the most famous examples of subliminal messaging is the Joe Camel mascot for Marlboro cigarettes. The nose on this character was clearly designed to resemble male anatomy in order to reinforce the macho image of the brand.

Other examples of subliminal messaging are found in the music and movies we enjoy. These subliminal stimuli are played below audible volumes or masked by other sounds, in order to avoid being conscious of them. The brain reacts to these subliminal cues, but they do not necessarily change behavior unless a person recognises them. Then they can act as a reminder to invest in a particular product or service. Savvy marketers know this and use it to great effect. Using vinyl banners with branding elements around your facility is one of the most effective ways to do this.

In addition to being incredibly affordable, vinyl graphics are an efficient way to communicate your brand message on-site and off-site. They can be placed in windows, on walls and floors to support your branding strategy, promote a specific product or service, help with wayfinding, motivate and inspire employees, as well as offer customer support.

If your graphics are only going to be viewed from one direction you can save more on printing costs by selecting a single-sided banner. This option prints the high-resolution print to a single side of the banner leaving the backside blank.

With a variety of sizes and finishing options available, we can create custom signage that meets your business’s requirements. Contact us today to get started! We’ll work with you to ensure that your custom signage delivers a great first impression, both at your location and at tradeshows and events. Regardless of the size of your business, we can help you stand out from competitors.

Business/Marketing, Signs & Graphics

Making the Best Outdoor Sign for Your Business

A well-designed sign acts as a silent outdoor salesperson for your business or organization. It attracts traffic and draws attention to your location, helping potential customers find you.

Reach commuters heading into downtown’s business district from the East side of town on Columbia Parkway. This large format pylon sign is visible from traffic passing under the I-471 Big Mack Bridge.

Lighted signs are a great way to communicate that your business is open for business. They can also be used to show pride in your local sports team or display your business hours.

Also known as reverse channel lighting or halo signage, these types of signs use bulbs that shine through the back of each letter to create a halo effect around the sign. They are a popular option for businesses that need a front-lit sign with a high level of visibility, especially at night or over long distances.

As with any type of electrical sign, lighted signs should be professionally installed and maintained. Look for companies with UL certification in the United States and CE certification in Europe.

Channel letters are 3D illuminated signs that spell out your business’s name to draw in customers. They can also be used to display other information, like store hours or special offers.

Illuminated channel letter signage uses LED lights to create a halo effect around each letter and are highly adaptable to your business needs. Unlike older forms of neon, which can burn out or break, LEDs are much more durable.

Channel letters are fabricated with aluminum on the back and sides (known as “returns”) and a sign face, which can be made from polycarbonate or acrylic. They are mounted to a building with trim caps, which come in standard colors or can be custom painted.

Dimensional letters are hard to miss, grabbing attention and helping new and repeat customers find where they need to go inside or outside your location. They can be mounted above doorways and windows or on walls facing the street, where they can communicate your business name, slogan, or mission statement.

We use light foam, metal, and plastic to fabricate dimensional letter signs that match your brand and look. We can use studs and pads to mount the signs flush with the wall or protrude them from it, depending on your preferred aesthetic. These types of signs are also ideal for lobby signs and directional signage.

Awning signs offer a wide canvas for advertising your business. Using your logo, thematic colors or a brief message, they can make your brick-and-mortar stand out in a crowd and help shoppers find you.

Aside from being aesthetically pleasing, awnings also provide a little bit of protection from the elements. They prevent sun glare, provide a break from snow and ice, divert rain runoff and keep doorways and windows clear.

As with other types of signs, awnings should be kept clean and whole to avoid the appearance of wear and tear. They are a great way to advertise your business and attract attention without costing you any extra on a regular basis.

Using trendy blade signs, you can mention your store’s unique selling point and catch the attention of pedestrian shoppers. These types of exterior signage are a great choice for businesses located in plazas and shopping districts.

Display your team spirit with this bold printed Cincinnati Bearcats sign. Made from weather resistant PVC and printed with UV bonded inks, this sign is durable and designed to last.

A digital billboard is a highly visible outdoor advertising space that can be found on the side of highways, primary arterial roads, and major intersections in the Greater Cincinnati, OH area. These billboards are usually rotated to achieve the desired CPM and reach for your business.

Engraved signs, also known as monument or post and panel signs, are an effective way to market your business. They can be customized to match your brand, location and environment. They are highly visible and easy to read. These signs are typically used in grassy areas, on commercial real estate, or as part of a building sign.

Outdoor Custom signs play a large role in subsisting within the community. They display important information to current and prospective clients, increase exposure to new markets, and build brand recognition. They are a cost-effective marketing tool and an essential part of any business’s visual communication strategy. The team at Cincinnati Sign Company can help you select the right type of outdoor signs for your company.

Business/Marketing, Signs & Graphics

How Signages Can Support Your Marketing Objectives

Digital signage is a highly effective tool for reaching out to customers. However, it’s important to make sure the content of your display is well thought out and aligned with your marketing objectives. Whether you’re looking to increase your social media followers, boost sales, advertise special events or even simply streamline communication, having clear goals will help you define the original content you want to showcase.

Using signage as part of your marketing strategy is an excellent way to stand out from competitors and build brand recognition. The clearer and more recognizable your business’s signage is, the more likely it will be that customers will think of you when they need your products or services. Signage should be a large part of your overall marketing strategy and work in conjunction with your website, brochures and any other advertising you may run.

One of the most common mistakes companies make with their signage is neglecting to consider its positioning and audience when designing it. It’s vital to take the time to analyse what your core customer objectives are, how they change across the day and what kind of messages will best reach them. This can be done by conducting market research and checking your business’s brand guidelines to ensure it’s consistent with any other marketing collateral you might have.

The location of your digital signage is also vital. You’ll want to place it in areas that will be visited and seen by your target audience. This could include retail lobbies, healthcare waiting rooms, restaurant display windows and various places in retail stores. If you’re advertising consumer assortments then a five-star hotel, airport or shopping mall can be ideal. It’s also worth considering how often your target audience is likely to visit and pass by, as this will impact the frequency of messages you need to create.

Your digital signage should include a mix of company videos, images and adverts, but you can also get creative by using it to encourage user-generated content. For example, a step-and-repeat banner with a branded hashtag can encourage customers to snap a selfie and share it on their social media channels. Then, you can use your digital signage to highlight the most popular photos, boosting visibility of your brand and encouraging more people to try it out.

Once you’ve established the purpose and goals of your digital signage, it’s important to establish metrics by which to measure success. This can be as simple as adding unique URLs, promo codes or phone numbers to the content of your signs. Upticks in these metrics will provide tangible proof that your signage is indeed capturing attention and nurturing targeted behaviors.

It’s also a good idea to set timelines for your digital signage rollout, giving yourself plenty of time to design and edit the content as well as rope in stakeholders and receive approval. This will help to keep the process running smoothly and make sure your digital signage is rolling out according to a structured schedule that’s in line with any other marketing campaigns you might be running. To learn more about how to best incorporate visuals into your marketing, reach out to your local signage company in Fresno today. They can help you develop a custom, cohesive branding strategy that will boost your bottom line.

Business/Marketing, Printing & Embroidery

Think Big: Using Large Format Printing to Amplify Your Marketing Efforts

In the digital age, when so much is going online, there is sometimes a tendency to overlook traditional marketing techniques. But a well-thought-out physical presence can be just as effective and, in fact, often more impactful. One of the most important ways to achieve this is through large-format printing. From billboard advertisements to advertising banners and posters, the use of this type of printing can help your business get noticed in a way that’s nearly impossible to miss.

Oversized printing is a term that covers anything that is printed on a large scale, whether it’s blueprints or architectural drawings, land surveys, or marketing-oriented prints like posters and signs. Typically, this kind of printing is used on materials that are designed to last and can be exposed to weather conditions without damage. This makes them ideal for outdoor signage or even a wrap on a company car that will be driven around the city on a regular basis.

These types of graphics are typically created with the help of large format printers, which allow for an amazing amount of flexibility. In addition to standard paper, these printers can be used on vinyl, metal, canvas, and a wide variety of other materials. They are also capable of producing a number of different types of graphics, including decals, stickers, pull-up banners, canvases, and posters. They can even be used to create floor graphics and murals.

When it comes to utilizing large-format printing in your business, the main thing is to choose an eye-catching design that will catch the attention of potential customers. This is what will make them more likely to remember your business, whether they see it on a billboard down the street or on a poster hanging in their favorite restaurant. It’s also what will entice them to engage with your business at an event, such as a trade show or a fashion show, where your display will be a visual focal point that catches their attention.

Another key factor when it comes to the effectiveness of large-scale print is making sure that the message is clear and can be easily read, even from a distance. This is why it’s so important to work with the best screen printer Salt Lake City, UT when it comes to large-format printing. They will be able to help you choose the right materials and inks for your project that will be long-lasting and able to stand up to the elements.

With the right use of large-scale print, your business can amplify its marketing efforts in a way that’s almost impossible to ignore. From the oversized artwork that attracts customers to the eye-catching posters and signage that sway their purchasing decisions, this type of print can help your business stand out from the competition and generate more interest in your products or services. For more information on how to use large-format printing in your business, contact us today. We can’t wait to show you what we can do!

Business/Marketing

How Indoor Signs and Graphics Can Improve Your Business

Indoor signs and graphics are an essential part of your brand’s image and how customers experience your business. These marketing tools can communicate a number of messages across your building, from directing customers to current sales to highlighting new products.

Directing Your Customer’s Attention

The best interior signage will attract customers to your store and inspire them to make a purchase. For example, if you’re promoting a product on sale, use a sign that directs them to the offer and encourages them to add it to their cart.

Reinforce Your Brand Message

When you want your signs to stand out, consider using different color combinations and fonts. This can help you convey your message more clearly and ensure that your customers remember your brand after they leave your business.

A good way to achieve this is by combining different types of indoor signs, such as banners and wall murals. These can help you promote your company’s values and mission, as well as reinforce safety and other important messages.

Inspiring Your Staff

Interior business signs can boost your team’s morale and encourage them to perform at their best. They can also remind them of important company policies and procedures. If you have employees in multiple locations, directional signs can guide them to the correct area. They can also provide helpful information about your business, such as what services are available in each location.

Enhance Your Space

Signs and graphics can also enhance your space by adding color and texture to walls, floors and doors. For example, if you have a reception area, consider installing a colorful wall mural to entice customers to enter your business.

Likewise, if you have a large window, you can install a wall graphic to create an impactful backdrop. These can be designed in accordance with your company’s logo and colors, so you can ensure that the design looks cohesive.

In addition, if you want to add some uniqueness to your space, you can use an acrylic sign or a wall mural. These can be designed to feature your company’s trademark, slogan or logo in addition to information about your business and its products and services.

Displaying Images that Customers Can Relate To

If you’re in the clothing industry, for example, you can display a photo of someone wearing an item on sale to entice shoppers to make a purchase. Similarly, if you’re in the food or drinks industry, you can use an indoor sign to showcase how your products pair with a variety of other foods or beverages.

These signs can also be used to show off your products in a unique way, such as showcasing a product that isn’t doing well on the shelf. These can be a cost-effective way to draw more attention to products that aren’t generating as many sales as others, or to highlight new offerings that are coming up on your shelves.

Choosing the right interior signage for your business can be an overwhelming task, but it doesn’t have to be. Luckily, Austin signs and graphics has a wide selection of indoor signage that can serve your needs and help you achieve your goals.

Business/Marketing

How to Choose Manufacturers of High-Quality Solar Energy Equipment

When shopping for Los Angeles solar energy equipment, it’s important to find high-quality products. That means selecting a company that offers panels, inverters, batteries and other components from top manufacturers like Tesla, Panasonic and LG.

The best companies will also offer warranties and customer service that’s worth your time. These features include product warranties and workmanship guarantees.

SunPower is a high-quality Los Angeles solar energy equipment manufacturer that produces some of the most efficient panels on the market. Its panels are designed with California’s climate in mind and include a variety of wattage options.

The company also manufactures its own mounting solutions and uses a rail-based design to make installation easier on most roofs. Its panels are available in a range of sizes to accommodate any home’s roof space, and they offer an exclusive energy storage system called SunVault that can be used to decrease grid electricity use or as backup during power outages.

It’s also important to look at the type of warranty plans that a company offers. This may vary depending on the specific components in your solar system, such as panels, inverters and energy storage devices.

Los Angeles Solar Energy Company is the top solar energy equipment manufacturer in the United States. It offers high-quality products, a variety of financing options and professional installation services.

The company has helped tens of thousands of homeowners reduce their electric bills by switching to solar power. The company also provides a battery backup service that can help keep homes safe during California blackouts.

It also helps customers access the state’s net metering program, which lets them earn credits on their utility bill for the electricity their solar panels generate and send to the grid.

The company has a large network of certified installers across the country, so it is easier for them to fix any problems that may arise with your system. Its panels are made with the highest quality materials and are covered by an excellent warranty.

Known for its innovative solar energy products, Tesla manufactures and installs low-profile, solar panels that blend into your roof seamlessly. Using its online cost estimate tool, you can see how much a solar system might cost for your home in under a minute.

Tesla also offers a solar battery, the Powerwall, which supplies your home with backup power during power outages or during low sunlight hours. This storage device paired with a solar roof and the company’s mobile app creates an integrated custom solar system with 24/7 active monitoring from anywhere in the world.

Solar panel efficiency is important, and Tesla makes panels with high-quality watt output. Choosing a higher-efficiency model can save you money, especially in California, which has more available sunshine than the rest of the country.

ADT Solar (formerly Sunpro Solar) is one of the top Los Angeles solar energy equipment manufacturers. Its products are made by some of the top names in the industry and have a 25-year labor and manufacturer warranty.

ADT also offers a price-match guarantee for installation costs. The company will refund the difference if another solar installer provides similar products and benefits at a lower price.

In addition to its solar energy services, ADT Solar sells battery backup systems that keep your home system running in case of an emergency power outage. The company also offers free estimates and energy audits to help you decide if solar is right for your home.

Palmetto Solar manufactures high-quality Los Angeles solar energy equipment, including solar panels and inverters. It also offers a range of additional solar services, such as panel and roof cleaning, pest protection, and battery storage.

Choosing the right Los Angeles solar company is an important decision, especially if you’re concerned about long-term care and maintenance. Palmetto’s customer support team actively interacts online and has a 100 percent response rate to reviews.

The company’s website highlights its Q Cells and REC Alpha Pure Black panels, both of which are top-tier solar panels that have low profile mounting systems, 25-year warranties and supply chain ethics assurances. Additionally, Palmetto’s smart-home battery lets you use stored solar energy during periods of low sunlight or power outages.

Business/Marketing

Refining the best vinyl signage

“If you have a unique vision, an Austin, Texas based vinyl signage company can help you realize it. Custom vinyl signs, window clings, decals, digital printing, and vinyl wraps for Brooklyn and Queens companies! One Source Media has solidified our reputation as the leading Queens window cling and custom signage company through quick delivery, great customer service, and high-quality product quality! We do all kinds of custom Vinyl signs, Vinyl Car wraps, decals, wraps advertising, window clings, and a full assortment of architectural wall signs, too! If you need Vinyl car wraps, interior Vinyl graphics, digital wall paper, perf wall decals, or any kind of interior vinyl decal, contact One Source Media!

 

Business Signage Portland Vinyl signs and vinyl banners are an important part of your marketing campaign. Inexpensive outdoor advertising that appeals to a wide variety of customers is what it’s all about. The problem with many small businesses is that they don’t have the time or the money to invest in effective advertising campaigns. That’s where a vinyl signage company comes in handy! You can create custom signs and banners that will get attention and build your business recognition that will generate sales.

 

As your business grows, so does your marketing budget. Signs and window graphics are cheaper to buy, install, repair, maintain and store than most banners or posters. A vinyl signage company can create attractive and effective window graphics that are durable, professional looking, eye-catching, interesting, unique and stand out from your competitors. Window signs and displays are a great way to grab the attention of passersby and potential clients. Many businesses invest in quality signage because it not only attracts new customers, but it gives existing customers more information about their products and services.

 

Whether you’re a storefront parking lot or other in-store display, a vinyl signage company can help make your message stand out from the competition. Custom floor graphics, lettering, signage, banners and signs can attract new customers and build customer loyalty by providing details and attention-grabbing designs. These displays are attractive and easy to maintain. Your staff can update signs and graphics without a lot of extra effort or expense.

 

Window clings, decals and wraps are a modern way to attract customers and increase awareness of your product or service. Vinyl sign distributors can help you design and create customized window graphics and lettering that are eye-catching, durable and functional. You can get custom graphics on the fly and have them on the site before they’re printed for you. You can change your window clings, decals and wraps as often as you want to match seasonal colors and images to your product advertisements.

 

If your business depends on effective, eye-catching, easy-to-read advertising to draw in new customers, contact a vinyl signage company to create attractive window displays and lettering graphics. A professional commercial signage company has years of experience designing and printing state-of-the-art signs and displays that keep your customers’ interest and attention. Vinyl signs and graphic installation expert can help you enhance your current marketing efforts and develop new campaigns. Contact a vinyl signs and graphic consultation specialist today.

Business/Marketing

Constructing Custom Signage that Attracts the Public

If you’re looking to get custom signage for your business or company needs, look no further than Sign Company in Austin, TX. This company designs and constructs custom signs and window signs that are attractive, eye-catching and stand out from the crowd. What’s more, they can be custom designed and made with your specifications. They have a large variety of signs including letter boxes, storefront signs, bulletin boards, custom car signs, and more. Sign Company in Austin, TX is ready to help you design the perfect custom signage solutions that will be sure to meet your marketing goals.

The multi-tenant signs that the Sign Company in Austin, TX creates include: bulletin board signs, multi-deck signs, window clings, magnetic signs, sidewalk signs and a wide variety of other multi-purpose designs. They have an excellent selection of materials including aluminum, acrylic, wood, vinyl, and composite materials that will meet your advertising needs. Whatever your advertising objectives are, you’ll find great signage designs that will meet them at Sign Company in Austin, TX. Look for designs that incorporate the latest in technology and engineering such as LED, DLP, neon and other high-tech materials.

 

Sign Company in Austin, TX is a full service signage design and printing company that can meet all of your business signage needs. They have been in business since 1986 and are dedicated to providing the highest quality signage designs to their customers. Their team of designers and engineers work closely with you to explore your business goals and determine the best signage solutions possible. They also work closely with you throughout the process to ensure that every aspect of the signage process is well planned and executed. From concept to installation, they can help you throughout the entire process from start to finish.

 

The multi-tenant signs that the Sign Company in Austin, TX has to offer are some of the most versatile in use and presentation. Whether you need signage for a sporting event, a convention or even a simple roadside assistance, you can trust Sign Company in Austin, TX to create the signage for your event that will meet all of your business signage needs. You can also count on them to customize all of your signage with your company logo, name, slogan and even your corporate colors. With custom signage, you get more than you bargained for. You get a unique sign that is unique to your company and will make a lasting impression on anyone who sees it. Custom signage is the wave of the future when it comes to business signage.

 

You can select from a wide variety of custom signage materials including vinyl, aluminum, acrylic, fiberglass, wood and composite materials. No matter what type of material you choose, you can be assured that your custom signage will be noticed. In addition to being noticed, you’ll receive a lot of traffic and word of mouth advertising. You can easily have your custom signage designed by an experienced sign company in Austin, TX. Once your custom signage is created, you can have it installed quickly and have it ready for the road in no time at all. Even if you don’t have the money upfront to pay for a sign, you can still benefit from custom signage by having it created for you.

 

Signage professionals in Austin, TX like one from Business Sign Chattanoga  will design and manufacture your custom signage and deliver it to you or your business for a modest cost. This low-cost alternative to expensive commercial signage makes it a great choice for businesses that often change signs regularly or for seasonal changes. The best part about custom signage is that you can choose from different designs, colors, fonts and sizes, so there’s sure to be one that meets your business signage needs. Make sure to contact a reputable company in Austin, TX to meet your business signage needs today. With custom signage, you can ensure that your business is well-known.

Business/Marketing

How a custom signage affects a business

A company that makes use of custom signage will benefit from several advantages. Custom Signage Maine is more effective in attracting customers because it has a deliberate strategy that focuses on creating brand awareness. This includes placing signs in the right places, promoting special offers and educating customers. Additionally, a company can take advantage of the dynamic message capabilities offered by digital signage solutions. Therefore, a custom sign can help a business increase its sales and boost its profitability.

Custom signage is also more effective at communicating. It is made of high-quality materials that don’t require replacing them after a certain period of time. Moreover, custom signage doesn’t need frequent cleaning, only bimonthly cleaning, and small repairs. Additionally, a company can use its own graphics team to create striking custom signage. For example, a bookstore can get a banner that is shaped like a book.

Moreover, custom signage can help a company stand out from the competition. A creative and inspiring design will boost brand recognition and drive traffic to the establishment. Ultimately, custom signage benefits a business by helping it to establish its identity among the target audience. It is a great way to communicate with your audience, especially if you’re starting a new business. The benefits of custom signage are endless and well worth the investment.

The colors of custom signage can affect branding. For example, people recognize McDonald’s logo from white letters, while black letters reflect just five percent of light. Custom signage benefits a business by helping to communicate information with precision. If users can easily navigate a space thanks to a clear color scheme, they’re more likely to remember the message and make a purchase. If your business is in the printing business, custom signage is vital for its success.

Custom signage can also improve employee retention, happiness, and productivity. Employees will be more engaged and productive if they know that the company’s culture is aligned with its values. Furthermore, employees will feel more connected to the company’s brand if the signage reflects the company’s culture and core values. Additionally, custom signage helps the company communicate clear information to clients and customers. It serves as a welcome mat for curious visitors, who may turn into loyal patrons.

The benefits of customized signage are numerous. Custom signs are recognizable and consistent with your brand identity. Using custom signage for your business can increase your business visibility, give customers a sense of ownership, and demonstrate commitment to your customers. Ultimately, this helps your business grow. This means more customers and increased profits. If you’re considering getting custom signs for your business, consider working with a professional sign company in Vaughan.

The first of these is its versatility. You can design your custom signage to fit your business’s unique space. For example, a vertical banner can be hung to fill an empty space. Alternatively, a small, narrow banner can line a hallway. Customized signs can be designed to meet your exact specifications and placed in the right locations where they’ll be most effective. This can save you money when it comes to advertising.

Business/Marketing

Choosing the Right Material for Custom Signs

Custom Signs

Choosing the right material for Custom Signs can be an extremely challenging task. Fortunately, there are some options that are more durable than others. PVC signs, for example, have color that extends through the material and are resistant to exposure to weather and sunlight. Because they have a high degree of durability, pvc signs can last for many years in a variety of conditions. Depending on your needs, pvc can be routed to a variety of shapes and sizes. However, if you’re looking for a sign that will be placed outside, you might want to consider another option.

Readability. Not only does readability matter for people who are walking or driving by, it’s also important for signs to be legible to those who may be driving by. The Signage Foundation Inc. published a white paper on the subject, highlighting various design factors such as letter height, open counterforms, serif vs. san serif, and negative space. Regardless of the typeface you choose, readability is critical.

Experience. A company with years of experience like Columbia sign company is likely to know what it takes to get the best results from a sign. It’s also important to look for an experienced team of professionals who can address any questions you have. Ask them about their experience, especially if you’re unsure of what type of sign you need. If you’re not sure how much experience they have, read online reviews or ask hard questions. Businesses want to work with a sign company that has a history of quality work and good customer service, so taking the time to do your research will pay off in the end.

Color is an essential part of brand recognition. Colors alone make 80% of consumers more likely to recognize brands based on color. The yellow golden arches of McDonald’s, for instance, are an iconic example of how people respond to colors. They can immediately associate the name of the company with an emotion that is triggered by the color alone. Creating custom signs with the right color combination can boost your brand recognition and strengthen your company’s professionalism. BMS Signs & Printing can help you select a quality sign for your business.

Your custom sign should be unique. No two signs will be identical, so choose a custom sign that expresses your unique business message. A specialist will be able to explain the different options and what they mean for your business. Consider city zoning codes and other guidelines when choosing the right material for your business’s signage, and consider how they can affect visibility. It’s worth the effort. Your customized sign will not only be noticed by customers but also benefit from free social media exposure.

Regardless of the size of your business, custom safety signs are an essential part of keeping your employees and customers safe. OSHA-approved custom safety signs are also available, making it easy to customize the wording and design of your sign. In fact, these signs are made of aluminum, plastic, adhesive vinyl, magnetic, and foam adhesive. If you don’t have the space, consider custom safety signs – they will be more effective than any other kind of signage!